Coverage

• Understanding marketing fundamentals
• Content and Online PR
• Building organic engagement and running paid campaigns across Facebook, Instagram LinkedIn and YouTube Email & WhatsApp Marketing
• SEO Optimization, Algorithms
• storytelling, and managing SM relationships
• 4Ps and the evolutin from traditional to digital
• Impactful content
• Basics of domains
• Website Essentials
• Crafting a strategy through audience insights
• analytics, and AI tools
• Introduction to Digital Marketing
• on-page/off-page SEO, and ranking improvement techniques
• creative planning
• SEO Quake, MOZ, AHerfs, Wati
• Online Reputation Management (ORM)
• Creating personalized communication strategies for audience engagement and retention
• Social Media Mastery (SMO & SMM)
• Installation, themes, plugins, widgets, and pre/post-launch optimization steps
• Hosting, and website usability for a high-performing digital presence
• competitor research
• Monitoring brand perception and using tools to manage online
• Digital Marketing Strategy & Tools

Who Can Attend

• Working Professionals
• Graduates
• Career Changers
• Corporate Trainees
• Entrepreneurs & Start-ups
• Students
• Hobbyists & Tech Enthusiasts
• Job Seekers